The holidays are coming up rapidly, and it’s time to start working out a purchase plan. Why not kill two birds with one stone? Why not buy your loved ones great gifts that also benefit a good cause? With the new (RED) holiday products, you can.
What is (RED), and who does it benefit?
(RED)® is a simple idea that transforms our incredible collective power as consumers into a financial force to fight AIDS. Founded by Bono and Bobby Shriver in 2006, (RED) partners with the world’s most iconic brands to raise money for the Global Fund, and awareness to keep the AIDS fight on the public agenda.Every time someone buys a (RED) product, a portion of the profit goes directly to the Global Fund. The money is used to help finance HIV/AIDS programs which deliver prevention, treatment, counseling, and testing in eight African countries. 100% of the money raised by (RED) goes to work on the ground, with no overhead taken.To date, (RED) has generated over $350 million for the Global Fund, impacting the lives of more than 70 million.
So let’s take a look at just a few of the products available.
Apple will have a special (RED) iPod Shuffle, iPod Nano, iPod Touch, iPad Mini Smart Cover, iPad Smart Cover, iPad Smart Case, iPhone 6 & 6 Plus Cases, Sport Band for Apple Watch. If you like the color red, you’ll be set!
Vespa will have a new (RED) branded scooter (and helmet) available in the US starting on December 1, 2016 and available globally in 2017. You can get yours by ordering through a certified Vespa official retailer.
Beats will have a (RED) Solo2; you can listen to your favorite music and fight AIDS at the same time! Look for them at Apple.com and in stores everywhere.
Gap is going to offer everything from (RED) branded jackets to baby jumpers …
Mophie has a (MOPHIE)RED Special Edition Collection that you can find at mophie.com — they’ll globally ship to over 29 countries!
S’well makes some of the greatest reusable bottles out there, and with these limited edition (RED) bottles — whether you put wine, coffee, tea, or water in yours, you’ll be helping (RED) while you enjoy your tasty beverage. S’well bottles keep your “liquids cold for up to 24 hours and warm for 12 hours.”
Dyson has a limited edition (RED) table lamp that I am absolutely lusting over. It is “the first satellite-inspired LED light with touch-sensitive, precise dimming. It uses an effective cooling system which enables the light to last up to 144,000 hours. With patented 3-Axis Glide™ motion, you can position the light exactly where you need with just the touch of a fingertip. It moves vertically, horizontally and rotationally through 360°.” You can get it exclusively at Dyson.com.
There are lots of other brands that have partnered with (RED), so keep an eye out for other ways you can buy great gifts and help a solid AIDS charity at the same time.