Amazon Kindle Plays Rough
Looks like Amazon isn’t taking the iPad/Kindle rivalry lightly. In fact, they are actively playing it up in their latest commercial! Let’s look at where Amazon really came out swinging: •Showcasing how nice the Kindle is in daylight versus the iPad. •Having the kindle user be a hot girl, while the iPad user was a fairly average guy. •Implying the Kindle user was smarter and better with money-she knew her device worked well in the sun and was cheaper, while the iPad guy seemed clueless. This is a far cry from those earlier surreal fantasy style Kindle ads, and I…