Google Books Versus Independent Bookstores
Setting aside the chorus of yawns that Google’s eBookstore was met with, there was one area that generated some positive attention. Google was partnering with “indie” booksellers to power their eBookstores, so stores like Powell’s in Portland, OR didn’t need to build out their own stores or cede the market entirely to Amazon and B&N. Sounds great in theory. But it turns out the reality isn’t as rosy. The way Google books works is that partner booksellers set their own prices. But an independent bookseller doesn’t have the margin flexibility of a B&N or Amazon, so their prices are trending…