Editorials

OK, so maybe that isn’t an exact quote … but it is more or less what they said at GamesIndustry.biz. Basically it comes down to this: while publishers like EA might still be concerned about used game sales, for sports games they are seeing a 60% conversion based on Project $10 license sales, and the high-profit DLC business is just continuing to pour money onto the bottom line! On DLC sales as a major revenue source: “FIFA 10 generated just over $30m in gross DLC sales – so that’d be above and beyond the revenue that we made just selling…

The relationship between brand advertising and games is not new – many pinball game I remember from my youth had blatant branding and tie-ins, and then in the late 70s and early 80’s companies such as Atari and Intellivision used tie-ins with popular products to boost sales. And as a reminder, the video game arcade industry in the early 80’s was estimated as being the size of the movie industry and all of Nevada’s casinos … combined! So obviously brands wanted a piece of that action – but most efforts in those early years were not all that successful, generally…