All Those Junk Emails Are No Accident!
(image courtesy TLC) My morning routine during November and December is pretty simple; wake up, throw on warm clothes, grapple the dog into his leash, start our walk, and use my iPhone to begin the mass deletion of every “ONE DAY SALE” email that’s hit overnight. I don’t even read most of the subject lines, I just skim and delete. Unfortunately, that’s exactly what all those retailers don’t want…and there’s more to their strategy than just gunking up our inboxes. The Wall Street Journal has an utterly fascinating article on how email marketing works, and what retailers aim to accomplish…