2012 Was the Year YouTube Went Professional
In previous years the ‘top 10’ lists of most viewed YouTube clips would always contain amateur videos such as ‘Charli Bit My Finger’, cat videos, and so on … but this past year saw YouTube move fully to a professional video channel, reflecting the mainstream adoption of internet video as a primary source of entertainment. As kids have known for years, it is often easier to simply grab a YouTube video for a song you want to hear than fiddle around on iTunes, Spotify or Slacker. As noted here, “Almost everything on the list this year was created by professional…