The Outcome of My ‘Unsubscribe’ Adventure
Back in mid-November, I wrote a post asking if those ‘unsubscribe’ links in emails of reputable companies actually meant anything. Carly wrote a follow-up post about how companies used junk mail blasts as targeted marketing, because it was surprisingly effective. So now it is about six weeks since I wrote my original post, making it nearly two months since I started trying to dump unwanted emails. How did it go? Amazingly well! Through Cyber-Monday I saw only a slight decrease in unwanted email, but immediately after that I noted a sharp decline, followed by slower drop-offs, and then a couple of reappearances between…
