It’s the Apps, Stupid…
Consumer Intelligence Research Partners (CIRP) surveyed more than 1,000 consumers who purchased iPads between the end of 2011 and first quarter of 2012. The survey showed that 21 percent of them replied that they would, or do, use the device for business. That’s especially interesting for a device that was initially panned as being “just a big iPod touch”. The blogosphere has picked up on the research and done its typical “blog-thing”- repeating the same argument and information over and over again. For example, a post on AllThingsDigital attributes it to the same two factors mentioned in the CIRP report…