Kigo Footwear Takes Customer Service to Web 2.0
Every job I’ve had has been sales or customer oriented in some capacity, so I always geek out a bit at innovative ways to improve customer service. Today I came across a company that used Twitter very effectively to reach out and interact with me as a customer, and I wanted to share that story. I found out about Kigo Footwear on the Runner’s World forums and thought their “Kigo Shel” shoes sounded really cool. So I poked around their website and learned the company is as interesting as their shoes. They use recycled materials, and their whole business model is…