Late last year in conjunction with the massive release of the wonderfully remastered Quadrophenia in a ‘Super Deluxe Edition’, the group asked fans to create a short film for the song ‘5:15’.
The goal was to come up with a video that “does for the track what the Quadrophenia film did for the album.”
Recently we heard that the winner was chosen, and now we have the video to match. The winner was created by Jeff Rodenberg, who won $2000 for his winning effort, as well as the chance to work with Universal Music Group’s marketing team to finalize the video – which is now the OFFICIAL video for the song.
Here is a bit more about Jeff:
Jeff Rodenberg is a visual artist based in Minneapolis/St. Paul, Minnesota who specializes in painting portraits in acrylic. He is currently painting a series of famous musicians that combines his passion for art and music.
Jeff received a B.F.A. from the University of Wisconsin – Eau Claire, with an emphasis in Illustration. He worked as a textbook illustrator from 1995-2006, became a stay-at-home dad in 2007, and began painting creatively in 2011.
You may visit Jeff’s blog at jeffrodenbergart.blogspot.com
Here he describes some of the process of creating the video:
When I was a kid I enjoyed watching painting shows on PBS. I was fascinated watching the process of someone painting a picture in half an hour. I did the painting in layers because I wanted to give the impression that this was one person split into four parts, or conversely, that these four talented individuals came together to form the single entity of The Who.
Check out the wonderful video: