You don’t even have to be a fan of adult movies to know about some of the clichéd plots – a pizza delivery guy comes to the door, and a beautiful woman answers and the next thing you know … well … Anyway, over at AdWeek they have a look at commercials made for the Canadian Adult station ‘Amour’. The spots cannot (obviously) use X-rated content, but still need to lure customers to check out the station.
Here is the run-down:
Doing ads for adult-television networks—not an easy job. You can’t use the channel’s content, for one thing. Yet Amour, an XXX station in Canada, consistently does amusing work. A couple of years ago, they did a funny series of promos (via Cossette) in which porn actresses attempted to read Shakespeare—with text that clarified, “You won’t watch for the acting.” Now, Amour is back, with a new agency—Dare Vancouver—and another humorous series of ads. This time, the spots (directed by Tim Godsall of OPC/Biscuit Filmworks, with editing by Arcade Edit) start off like porn scenes—but take hilarious left turns at the end, pointing out that real life is quite a bit more mundane than what happens on Amour. “Fantasies happen, but only on Amour adult TV,” says each spot.
http://vimeo.com/38277903
http://vimeo.com/38277385
http://vimeo.com/38277835
The ‘You Won’t Watch for the Acting’ ads were discussed at AdWeek in 2010.
