Another Study Confirms That Google+ Is Worthless and Weak

Google+ Is STILL a Ghost Town

Google+ Is STILL a Ghost Town

I have seen people redefining the purpose of Google+ faster and more frequently than a politician doing the two-step when realizing their current position might impact the chance for re-election! And yet the truth remains – while Google continues to integrate properties with Google+ … the impact of the service is non-existent, less than any other social media site.

According to MarketingLand, Google+ drives a trivial amount of sharing traffic compared to Facebook, Pinterest, Twitter or even YouTube. This matches the findings of a study from July showing Google+ drove only 2% of social sharing.

Of course some claim that Google+ is different from those sites and shouldn’t be compared. But then the question stands – what IS the purpose? If social interaction, sharing, influencing social habits, and general traffic are not the goals of the service … exactly what IS?


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About the Author

Michael Anderson
I have loved technology for as long as I can remember - and have been a computer gamer since the PDP-10! Mobile Technology has played a major role in my life - I have used an electronic companion since the HP95LX more than 20 years ago, and have been a 'Laptop First' person since my Compaq LTE Lite 3/20 and Powerbook 170 back in 1991! As an avid gamer and gadget-junkie I was constantly asked for my opinions on new technology, which led to writing small blurbs ... and eventually becoming a reviewer many years ago. My family is my biggest priority in life, and they alternate between loving and tolerating my gaming and gadget hobbies ... but ultimately benefits from the addition of technology to our lives!

2 Comments on "Another Study Confirms That Google+ Is Worthless and Weak"

  1. Google+ is different. The people I follow on there are usually different than who I follow on Facebook. I find more new things on Google+ than Facebook… But I usually share stuff I find on Google+ on Twitter and Facebook. My Google+ feed also moves faster than my Facebook news feed as well. I think this is mostly because I read the public stream.

    I think part of this difference is because of the circles that have been a part of Google+ since the start. I think it’s because of this that not all sharing gets recorded. More sharing happens privately on Google+ than on Facebook.

    Just things I notice since In use both.

    • But sharing to a circle is still ‘sharing’ … and is counted in these numbers according to all of the reports. And there has been report after report after report – and all come back to the same thing: Google+ has no impact.

      At BEST it is a fun little insular community. That is certainly how I end up using it – aside from just dumping things there.

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