AI is everywhere, but it is particularly useful in smartphones because it powers features like virtual assistants, improved photography, battery management, and personalized content. It boosts security with facial recognition, offers real-time translation, improves text prediction, tracks health metrics, and enhances accessibility, making smartphones more intuitive and efficient. But sometimes, budget phones miss out on all of these features. With that in mind, OPPO has announced its plan to make AI-powered smartphones even more accessible by bringing generative AI features to around 50 million users this year.
Generative AI smartphones from OPPO will offer several benefits, including enhanced productivity and creativity. Users will experience advanced features such as fast transcription, real-time translation, and improved cross-device collaboration between desktop AI and phones.
For creative tasks, generative AI will enable seamless photo editing, personalized content creation, and generating visual and text content for social media. Additionally, integrating AI agents and multimodal interaction will lead to a comprehensive transformation of the mobile experience, making AI more accessible and beneficial to a broader audience.
To achieve this, OPPO is enhancing its AI capabilities while collaborating with industry leaders like Google, MediaTek, and Microsoft. These partnerships will help deliver these improved AI experiences on OPPO phones.
OPPO is focused on boosting productivity and creativity through generative AI and sees this as a way to create a comprehensive transformation of AI phone technology.
During an event this week in London, OPPO outlined its vision for the future of AI phones, showcasing smarter and more convenient life possibilities with contributions from partners such as Google, MediaTek, and IDC.
OPPO aims to democratize AI by integrating generative AI into all its smartphone models. Recognizing the widespread use and connectivity of smartphones, OPPO believes that AI should be available not only on flagship devices but also on more affordable models so everyone can enjoy its benefits.
Billy Zhang, President of Overseas Marketing, Sales, and Service at OPPO, emphasized the company’s commitment to making AI accessible to everyone; by the end of the year, OPPO expects to extend generative AI features to about 50 million users.
According to IDC, the market for AI phones in the sub-$1000 segment is expected to grow significantly. Shipments are projected to increase by 250% in 2024, reaching 35 million units, which reflects the growing integration of generative AI into daily life, enhancing various experiences from entertainment to mobile productivity.
Over the past decade, OPPO has filed over 5,000 AI-related patents, significantly focusing on AI imaging. Since 2020, the company has been developing its own language models and multimodal technology.
Notably, OPPO is the first smartphone company to deploy a large language model with 7 billion parameters directly on the device. OPPO has introduced over 100 generative AI features across its phones this year alone.
In collaboration with Google, OPPO’s upcoming Reno12 series and next-generation Find X flagship will feature Google Gemini language models, offering innovative AI features such as an AI Toolbox with AI Writer and AI Recording Summary.
Working with MediaTek, OPPO is enhancing chip efficiency for future flagship models. A partnership with Microsoft also aims to improve voice and text conversion and connectivity between desktop AI and phones.
During a panel discussion held at the London event, industry experts from Google Cloud, MediaTek, and IDC discussed the potential of AI phones to make AI technology more accessible and beneficial to a wider audience.
OPPO has also integrated numerous AI capabilities into its phones to enhance productivity and creativity. For example, advanced transcription and real-time translation boost productivity, while features like OPPO AI Eraser and multimodal technology enable users to edit photos and create content for social media easily.
OPPO envisions a long-term evolution from smartphones to AI phones, transforming the mobile experience through embedded AI agents and multimodal interaction.
At the event, Nicole Zhang, General Manager of AI Product at OPPO, highlighted AI phones’ expected full-stack transformation and ecosystem restructuring.
Long story short, OPPO is committed to making AI phones accessible to everyone; even its users who can’t afford the most expensive flagship models will benefit from this technology. I think that’s pretty awesome.
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