Best Buy to Keep Price Matching Policy Permanently
Over the holiday shopping season, Best Buy had announced that they would price match not only to local brick and mortar stores, but also to online retailers including Amazon, NewEgg, TigerDirect and Buy.com (now Rakuten.) However they have now announced that they will retain this price matching policy permanently in an attempt to stop the practice of “showrooming.” “Showrooming” is when consumers visit a brick and mortar store to check out items, especially electronics, and then leave the brick and mortar store and make their purchase online instead, seeking less expensive prices on the same items. To help consumers…