Editorials

I just wrote about how Microsoft has done an about-face on much of the online-requirements and DRM associated with the upcoming Xbox One. The timing of their announcement was ironic, as I was about to write a post saying that in reality Microsoft was absolutely right in what they were doing with DRM, and that everyone is just getting wrapped up in ‘internet outrage’ that would pass, and they would buy the Xbox One come holiday time. Wait … WHAT?!?

There are two elements to every pitch – the idea and the delivery. There is also the context of the surrounding world at the time of the pitch, the mind frame of those receiving the pitch, and the competitiveness of the landscape. That said, there is fairly widespread agreement that Microsoft got everything wrong with the initial introduction and E3 pitch for its upcoming Xbox One console. It was so bad that Sony ‘won’ simply by not being Microsoft, and Nintendo got loads of attention by declaring ‘we’re all about games’ – something that ended up sounding all but revolutionary…