Kobo Touch Gets a “Price Drop” with Some Ad Support
It looks like Amazon’s “Special offers” strategy is contagious! Kobo, the #3 ebook retailer is being acquired by the Rakuten, the “Japanese Amazon”, and they are already looking to copy some of Amazon’s success. The most obvious example of this is that they will be offering an ad-supported Kobo Touch for $99. This new “product” will allow Kobo to have a reader at the $99 price point “sweetspot” without breaking the bank since sponsors will foot some of the bill. Fortunately, Kobo is taking the same discreet approach as Amazon by placing the ads on the screen saver and home screen…