When Is an eReader an Impulse Buy?
Amazon started selling the Kindle 3G With Special Offers (“Kindeal 3G) in May, for $164 – a drop of 25 from the full non-ad-supported version. Two weeks ago, they dropped that price further, to $139. This week, they have started selling the refurbished Kindle WiFi for $100 and the refurb Kindle 3G for $130. These are not ad-supported versions of the device, but the full versions that sell for $139 and $189 respectively, in their non-refurb models. This sure looks like the typical inventory-clearing moves of a manufacturer about to introduce a new model. The current generation was introduced right around one year ago, and speculation…