NAIAS 2011: Day One and Only, early afternoon

Honda showed off a new Civic that they say is still in concept form and Hyundai rolls out its new Veloster three-door coupe and teased the crowds with the Curb concept.

The Honda Civic Si Concept coupe and Civic Concept sedan are making world debuts at the North American International Auto Show today, providing the first official glimpse at the styling direction of the all-new, ninth-generation 2012 model set to go on sale this spring, the company announced.
“The Civic is known for providing a balance of ‘just-right’ packaging, fun-to-drive character and outstanding fuel economy, at a price that even first-time buyers can afford,” said John Mendel, executive vice president of sales for American Honda. “The redesigned Civic builds on this legacy and promises to be the best Civic yet.”
The 2012 Civic embraces the company’s vision as a “Civic for all people,” a phrase originally expressed in defining the goal of the first-generation Civic. With the widest array of engine choices available in its class, the 2012 Civic lineup intends to meet the needs of an increasing group of compact-vehicle buyers with a renewed vision of a “Civic for all people.” The diverse vehicle range includes a sedan and a coupe with conventional gasoline models, two sporty “Si” performance versions, along with one hybrid and a natural gas alternative-fuel variant. Collectively the depth of the Civic line offers a compelling balance between fuel economy, low emissions and fun-to-drive performance unlike any other vehicle in the industry.

Hyundai today introduced its cutting-edge Veloster three-door coupe in a world debut at the North American International Auto Show. The 2012 Veloster delivers innovation to the compact coupe segment with a unique third door for easy rear-seat access, Hyundai’s Blue Link telematics system, Pandora internet radio with seven-inch touch-screen display, and a new 1.6-liter direct-injected four-cylinder engine mated to Hyundai’s first dual-clutch transmission.

Hyundai California Design Center and Hyundai Motor America presented the world debut of the Hyundai Curb concept vehicle during a press conference at the Detroit International Auto Show today. Curb is a compact Urban Activity Vehicle (UAV) for the next generation of Hyundai buyers. Curb is also a test bed for future Hyundai Blue Link™ and vehicle connectivity technology.
The inspiration for Curb came from the need to evolve Hyundai’s “Fluidic Sculpture” design language for younger buyers. Hyundai designers wanted to create a vehicle loaded with technology that was at home in an urban environment with potholes and densely packed nightclubs on the streets. The vehicle needed to secure the advanced Blue Link and connectivity features against impact and shock. From these ideas, the ‘technology rugged’ design direction for Curb was formed.
“We wanted the Curb to be urban tough without looking like a Brink’s truck,” said Jason Brown, Hyundai designer. “City driving was going to be its forte, not crossing the Rubicon trail, but we wanted it to have urban armor for daily driving on city streets. It needed to empower its passengers in this setting.”

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