When someone mentions a song I want to check out or something from my past, I turn to iTunes or Rdio or perhaps Slacker Premium. My kids? YouTube, YouTube and YouTube. And apparently that is the trend according to Reuters, which has exclusive data from YouTube claiming 4 BILLION daily views!
Here is some of the article:
YouTube, Google Inc’s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company.
The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as the company steps up efforts to offer more professional-grade content on the site.
According to the company, roughly 60 hours of video is now uploaded to YouTube every minute, compared with the 48 hours of video uploaded per minute in May.
YouTube, which Google acquired for $1.65 billion in 2006, represents one of Google’s key opportunities to generate new sources of revenue outside its traditional Internet search advertising business.
Last week, Google said that its business running graphical “display” ads – many of which are integrated alongside YouTube videos – was generating $5 billion in revenue on an annualized run rate basis.
Of course, most videos – like ones that I put on to my personal channel – make no money. The article says that 3 billion videos per week are monetized … meaning that ~25 billion are NOT.
Head to Reuters to see more details … and share the WORST YouTube video you’ve seen lately in the comments. Just keep them ‘family friendly’, please!
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