Raw power is irrelevant if the apps running on the device don’t use it efficiently. Intel knows that and is making sure app developers have the tool to not only create great apps but to create great apps that are also highly efficient.
Last month at CES Intel revealed the first Android handsets that had their chips inside. (Here at MWC we’ve seen much more of Intel’s burgeoning partnerships and the devices that result from them.) The company displayed their Lenovo K800 and discussed how, with their Intel Graphics Performance Analyzer software, they were giving developers the tools to make their apps as efficient as possible. The software helps in the process of fine-tuning apps by identifying bottlenecks that might otherwise slow performance. At CES Intel’s Graphics Performance Analyzer tools were only for testing application and gaming performance on PCs. With the company’s big push into the land of smartphones here at MWC they have updated it and will soon release a version that Android developers can use when creating apps that will run on Intel-powered smartphones.
When combined with Intel’s growing smartphone partnerships, news that Intel plans to soon make the Graphics Performance Analyzer available to Android developers makes clear that 2012 promises to be a huge year for Intel as it moves into the mobile space.
Please note, that in accordance to the FTC Guidelines and, I am disclosing that has covered my travel, accommodations and costs related to our visit to MWC 2012.