Where’s Barnes and Noble? Not Taking Advantage of CES!

Where's Barnes and Noble? Not Taking Advantage of CES!

I spent a great deal of time before and during CES checking out the exhibitor list and deciding what companies I wanted to visit. While I didn’t think they were doing anything special, I did note that Barnes and Noble was on the exhibitor list, and made a mental note to drop by and see what they had to say.

Apparently, though, B&N is here in their traditional, not technological, capacity. They are here solely to sell Gary Shapiro’s “Ninja Innovation” title (Gary is head of CEA, the company behind CES). No display NOOKs. Not even a brochure. At CES. The world’s biggest electronics show.

The NOOK line hasn’t been refreshed in a while, and there’s not much new to show. But at the same time, they are coming off a bruising and nasty holiday season that left them with extremely disappointing NOOK sales. Maybe getting the NOOK name in front of the thousands of people passing that booth might help? Just a touch?

About the Author

Carly Z
Carly has been a gadget fiend for a long time, going back to her first PDA (a Palm M100). She quickly went from researching what PDA to buy to following tech news closely and keeping up with the latest and greatest stuff. She loves writing about ebooks because they combine her two favorite activities; reading anything and everything, and talking about fun new tech toys. What could be better?