One of the problems for cord-cutters is just how many external services and network sites require a cable subscription to view. So it was great to see the announcement today from NBCUniversal that they are featuring a “Super Stream Sunday” promotion that will allow US viewers to watch a full 11 hours of NFL Super Bowl Sunday for Free!
According to their announcement:
Following the launch of NBCUniversal’s first ever TV Everywhere consumer campaign titled “Watch TV Without The TV,” NBCUniversal is creating “Super Stream Sunday” on Feb. 1, providing consumers with an unprecedented ability to enjoy 11 continuous hours of NBC streaming content without having to log-in, designed as a way for consumers to trial NBC’s TV Everywhere content offering. “Super Stream Sunday” content will include NBC’s presentation of Super Bowl XLIX, Katy Perry headlining the Pepsi Super Bowl XLIX halftime show, the Super Bowl XLIX pre- and post-game shows, and NBC’s post-game presentation of The Blacklist.
The special access event kicks off at noon ET with NBC’s Super Bowl pre-game coverage and concludes with The Blacklist, which follows post-game coverage at approximately 10 p.m. ET. Consumers accessing NBC Sports Live Extra and NBC.com during “Super Stream Sunday” will not be prompted to log-in with their cable/satellite/telco credentials; however, as part of this special access, they will receive consistent messaging in and around the experience about the ease in authenticating after the end of The Blacklist.
All Super Bowl content will be live streamed to desktops and tablets via NBC Sports Live Extra, NBC Sports Digital’s live streaming product. The Blacklist will also be streamed to desktops through NBC.com. (NOTE: NBC Sports Digital does not have NFL live streaming rights to mobile devices.)
NBC’s highly-rated drama The Blacklist will air the first episode of its two-episode midseason premiere immediately following the Super Bowl. It then moves to its new timeslot at 9 p.m. Thursdays, beginning Feb. 5.
As noted, NBC doesn’t have the smartphone rights – that belongs to the NFL Mobile app from Verizon. So this is limited to home computers and tablets – which is still pretty great!
Head to the App Store or Google Play to grab your tablet app for the big NFL game!