OUYA and Alibaba Creating Gaming Partnership for Chinese Market

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The OUYA open game platform made an important partnership with the Alibaba Group that will bring OUYA’s game library to Alibaba’s YunOS platform. OUYA also received an investment from Alibaba Group.


Recently , the Chinese government lifted their 13-year ban on game consoles, so this partnership and investment announcement is no surprise. China represents great potential for gaming markets. The PlayStation 4 was planned for a January 2015 release in China, but has been delayed.

The announcement also mentioned the following details:

…Chinese gamers’ familiarity with downloadable, free-to-play games makes the China market a natural fit for the new wave of digital game consoles – in which OUYA is the leader.


Ouya will work with Alibaba Group to bring Ouya’s wide library of games to China on Alibaba’s Tmall set top box.  Alibaba Group’s Tmall set top box runs YunOS as an operating system and  allows users to shop, watch movies and television shows and play cloud-based games, including Street Fighter 4 and Winning Eleven 2014, on their televisions.


China and other global markets are a focus for OUYA as the company extends its library of 1,000 games and developer base of nearly 40,000. Western developers are keen to bring their games abroad.


The initiative of bringing OUYA’s platform and games to other devices, known as OUYA Everywhere, launched in 2014 when OUYA launched their platform and games library on Madcatz’s M.O.J.O. Micro-Console for Android.


China Renaissance acted as financial advisor to OUYA.

Worldwide gaming is becoming an increasing reality. How do you think this move impacts gaming in the U.S. and worldwide?

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