In the Sea of Sameness- Sony Seeks to Swim to the Top
The consumer electronics world is a “sea of sameness”, and that’s not a good thing if you are an electronics company. “Sea of sameness” is the term that was used numerous times during a private briefing with the number of Sony’s executives. The issue is this: You walk into a box store such as Best Buy, and you go to the back of the store. There on the wall you find high-definition television, after high-definition television, after high-definition television. They all look pretty much the same, and they all pretty much have the same price points. Some are a little…
