Dreary New HTC Ad Begs for the Label – Help This Company (Please)!
It was big news that HTC had snagged Robert Downey Jr as a spokesman, hopefully signaling a strong marketing campaign that will turn things around for the beleaguered maker of excellent quality — but poorly selling — phones. Guess what? First ad is crap, and it pretty much begs to be called the ‘Help This Company’ campaign. So here we have HTC, a company that has divided smartphone efforts between Android and Windows Phone, a company that recently narrowed product naming and offerings because they felt they were too ‘all over the place’ … and we are getting an ad…