Redbox has raised their prices, but it’s unlikely they’ll receive the ire from customers that Netflix did! First of all, prices are going from $1.00 to a $1.20. It just sounds more exciting to point out that it’s 20%. Second, Redbox is easing the price increase for existing customers with a grace period of $1.00 for the month of November.
Sarah and I tried Redbox for the first time last weekend, and it was a smooth experience. We spontaneously decided to see if “Bridesmaids” was available at our local Redbox kiosk; I signed up online, and we tried to rent it the next day when we were grocery shopping. Sadly, they only had blu-ray, so we rented “Cedar Rapids” instead. The movie was not so great, but Redbox was awesome! I was very impressed that I received an email when we checked the DVD out, and again when Sarah dropped it off the next day, plus they followed up with a coupon for a free rental to get us to use the service again. So for a total of $1.07, plus the small amount of gas Sarah used to go back and drop off the DVD, we enjoyed a nice movie night. Even at $1.20, it’s significantly cheaper to rent a one-off DVD through Redbox than to pay $7.99 to Netflix!
Here’s the full Redbox email explaining the price increase, and let us know in the comments if you’ve taken advantage of Redbox!
Redbox is making an announcement about its prices today, and we want to make sure that you hear it from us first.
Starting on Monday, October 31, the daily rental charge for DVDs will change to $1.20 a day.* The price change is due to rising operating expenses, including new increases in debit card fees. Daily rental charges for Blu-ray™ Discs and video games won’t change.** Additional-day charges for DVDs rented before 10/31 won’t be affected, either.
In order to make the transition easier, Redbox will discount the first day of all online DVD rentals to $1.00 from 10/31 through 11/30. Additional rental days will be $1.20.***
If you have any questions, please visit redbox.com/pricechange. There, we’ve provided additional information.
This marks our first price change in more than eight years as we work hard to keep prices low for our customers.
Thank you,
Redbox
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