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January 23, 2012 • News

Samsung Pokes at a Key iPhone Weakness in New Ad

If you were to ask a random group of smartphone users to name a feature that Android has that iOS is lacking, while you’d hear nonsense like ‘open’, you’d also hear one message loud and clear: turn-by-turn navigation with voice support.

For me, this is one of three reasons I am still using Android (the others being physical keyboards and something work-specific). I use my Google Maps navigation everywhere and for everything – and it is awesome. I tried using the navigation built into pre-Mango Windows Phone 7 and it twice tried to tack on 30 minutes with inept guidance … and I haven’t tried it since (maybe Dan or Judie can comment on the current state). As for iOS … well, it might be ‘getting there’ – but it hasn’t arrived.

There are many areas of contention between iOS, Android and Windows Phone, but as of today the navigation system advantage clearly goes to Android. And although I feel the message gets lost a bit in the need Samsung seems to have to personalize the attacks … it is a clever and effective ad.

Here is the ad:

6 Responses to " Samsung Pokes at a Key iPhone Weakness in New Ad "

  1. Luis says:

    Ummm, I have voice guidance on my iPhone 4S. Waze, MapQuest…they work great.

    • Anonymous says:

      Right, but those are apps not native. No doubt when the iPhone 5 comes out and it has native turn-by-turn voice directions they will find some way to make it “brand new” “innovative” or “magical”…
      While I find Samsung’s attempt to go after Apple rather lame they do have a point.

  2. Francis Scardino says:

    I like this little series. I see more as some back and forth industry humor than a direct hardened attack against Apple. Seeing that they are both attempting to sue the pants off the other, I think it’s a lighter side of the battle for Samsung and targeting the “stereotypical” type of Apple customers may be offensive to some but really it’s just a commercial. 

    My Android love aside, Google Maps/Navigation simply cannot be touched, by any paid or free App on any platform. That’s my opinion of course but really it’s a total package. Add that to complete integration with your Google favorites (places), pre made routes, traffic, latitude, and check in. I think the rest of the standalone map and GPS makers having to play some catch up.  

  3. Rfmacros says:

    This is not an attack on Apple, it’s an attack on Apple’s customers. It’s moronic and I hope Samsung goes up in flames.

  4. Anonymous says:

    Since I am not a fan of “load as you go” mapping solutions Google Maps/Navigation is still kind of a “fail” in my book so the ad didn’t really appeal to me.  I know people who really like Google Navigation, but  I still prefer fully on-board maps since you never know what your net singal strength is going to be when you REALLY need the maps.  Google Navigate – not high on my wish list.  I am very happy with a number of 3rd party apps out there – iGo is great as is Sygic and Navigon (Garmin)!

    That said, although the ads are cute, they tend to be a little more “mean spirited” than Apple’s ads were, and so far, I don’t think they’ve been all that efective.  Apple’s ads let to growth in sales – I don’t think we’ve seen that with Sammy – yet.  If anything, Apples growth over the last quarter combined with the market share drop of Android would seem to indicate the opposite is true, but only time will tell for sure.  I wonder if the fact that the ads actually pick on the “customers” rather than the company might be turning possible converts off.

    One of the latest ads – the one with the misunderstanding about “camping” actually makes the Samsung user look like kind of a doofus for jumping the gun before he really understands what’s going on.  I know it was supposed to poke fun at the “urban campers” but I thought it made the Samsung guy look stupid as well – not terribly efective in my book.  Doesn’t make me want to “emulate” him, that’s for sure!

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