Apple Talk’s iPhone… Here’s What We Heard

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Apple’s big day is finally here. As the news comes in we will be updating this post with the latest and greatest news. Analysis and commentary will follow.


The rumor mill has been more active than ever. With Apple not bringing out a new iPhone last spring there is more pent up demand and excitement than we can remember. Still, it does look as if Apple has tried to dampen expectations a bit as today approached. Is this because they have less to show or is it that they want to “wow” us with a surprise? We will all know shortly.

And here we go! We’d like to thank Slashgear, This Is My Next (Verge), Engadget and GDGT for the following photos …

Apple Talk's iPhone… Here's What We Heard

This announcement is coming from the Apple campus- Town Hall. It was here that the iPod was launched.

Today the focus is on hardware, software and the INTEGRATION of the two.

“Apple has tremendous momentum” DUH!

357 stores in 11 countries.

Products are the core-

Mac and OS X Lion

6,000,000 copies of Lion downloaded already. (I figure the App Store helps with adoption!)

Comparing adoption rate to Windows 7… (WHY???)

MacBook Pro and iMac are biggest sellers in US.

Apple Talk's iPhone… Here's What We Heard

23 percent growth in last year

Means 77% potential growth area. (LOL)



Launched just 11 years ago

Over 300 million iPods sold

Apple Talk's iPhone… Here's What We Heard

45 million iPods from July 2010 to June 2011 and almost half of people buying very first iPod

iTunes- 20,000,000 songs, 16 billion songs downloaded.


1Phone 4 is over half the iPhone market, 125% year over year

Apple Talk's iPhone… Here's What We Heard

Apple #1 in customer satisfaction, next closest is HTC at… 49%!!

Has 5% of the world market- tons of room for growth


iPad is changing the way teachers teach, kids learn (and rabbis preach. Just saying’)

95% satisfaction rate

Used by pilots, doctors and nurses etc. (The device is finding its way into every setting.)

Apple Talk's iPhone… Here's What We Heard

92% of Fortune 500 companies are testing or deploying them

Have passed 1/4 billion sales mark (holy crap)

and it is only out 18 months!!!!!!!!!!!

iOS and App Store

500,000 apps in the iTunes App Store

140,000 of them for iPad

18 billiob apps downloaded. 1 Billion a month (And remember- the iPhone launched without apps at all!!!!)

Apple Talk's iPhone… Here's What We Heard

Developers have been paid over 3 Billion dollars

A new app for today lets you create and mail cards right from the iPhone or touch. (Awwww!)

FROM Apple- $2.99 sent in US, $4.99 elsewhere. (and the Apple money machine picks up steam!)

iOS 5 

(I’ve been using since Beta 1 and trust me, it is a BIG DEAL!!!!)100,000 developers have had it

200 new features

Notifications- (Works great, love the drop down menu of items and the ability to control what notifies and how)

Apple Talk's iPhone… Here's What We Heard

iMessage- (Nice but unless everyone you know is on an iOS device it is limited.)

Twitter Integration- (love this. seamless and easy to use globally on the device)

Reminders- (work great and are super for general, light task lists)

Newstand- (Yawn… who wants to be locked into one platform for content?)

Apple Talk's iPhone… Here's What We Heard

Camera- (new features are killer and with the 8mp camera we are about to hear about…)

Picture Editing- (LOVE THIS!)

Game Center- (yawn…)

Safari- (addition of reader is great, especially on the iPad. Stripping away all the formatting is super.)

PC Free- (about time!)

And there’s lots more to come (I WANT VOICE!!!!)



Over 1/3 of iTunes purchases are made on mobile devices

iTunes in the Cloud- (With iCloud you buy it on one device and, if you turn on the setting, it will automatically download that item to all your devices. It is really slick!)

Photo Stream- (This is one awesome picture. You take a picture on one device and it shows up on all of them. AND Apple stores a certain amount on iCloud for free.)

Apple Talk's iPhone… Here's What We Heard

Docs in the Cloud- (the first time I tried it and something I created in Pages on the iPad just showed up on my iPhone I was like “NOW THIS is the way it should be!)

Backups- (When it finally started working for me I was like “Wow”)

NOTE: we are 45 minutes in and EVERYTHING has been a recap of what we know.

Launching “Family and Friends”– (FourSquare is crying.)

 Works automatically but you can control when it stops sharing

Apple Talk's iPhone… Here's What We Heard

Simple privacy controls (Unlike Facebook’s privacy settings!)

iTunes Match

Also not news to us. (I’ve been using the Beta and it is very slick!)

Scans, matches your tracks then makes the available. (All stuff we know)

 iCloud is a BIG DEAL. And if it works properly (yeah I’m talking to you MobileMe) it will be a huge step forward. And so far it seems pretty solid to me in Beta.




nano- UI change that offers bigger icons, built-in fitness sensors (smart since this is a ket use for it), 16 new watch faces, 8GB $129, 16gb $149. Available today.

Apple Talk's iPhone… Here's What We Heard

iPod touch- (it is now the most popular portable gaming device) white version, 8GB $199, 32GB $299, 64GB 399. Available October 12


iPhone 4S

 Has A5 chip

Looks just like the 4 but “inside is all new)

Apple Talk's iPhone… Here's What We Heard

Up to 2X faster

Dual-core graphics which are 7X faster

8 hrs talk, 6 hours browsing, 10 hours video 40 hours music

Apple Talk's iPhone… Here's What We Heard

Has two antennas and the ability to switch between them. Improves data speeds significantly, doubles downloads

Dual GSM/CDMA device (as expected)

8MP camera (as expected), 1/3 quicker camera

Apple Talk's iPhone… Here's What We Heard

Face Detection on camera (point and shoots are officially dead)

Time to first show is just 1.1 second, to next shot is .5 seconds

Video- 1080p, video image stabilization, noise reduction

Apple Talk's iPhone… Here's What We Heard

“To many customers this will be the best still camera they have ever owned and the best video camera they have ever owned.” (Very true)

AirPlay Mirroring is coming to the iPhone 4S- wired or wireless (this is a GREAT feature from what I have seen with the iOS 5.0 Beta)

iPhone 4S is “all new” on the inside


SIRI- Intelligent Assistant (This is really the big news today. The integration of voice that really works is HUGE)

Siri on speed and baked into the device and they are calling it- Siri!

Apple Talk's iPhone… Here's What We Heard

This is really huge and, clearly from the demo, it works beautifully (not a surprise)

Apple Talk's iPhone… Here's What We Heard

WOW!- “Remind me to call my wife when I leave work” Yields a new reminder that uses his wife’s name (because Siri knew it already) and sets up a geo-fence around work so that when he leaves it trips the reminder. THAT IS AMAZING



PRICE- 16GB $199, 32GB $299, 64GB 399

Apple Talk's iPhone… Here's What We Heard

iPhone 3GS –  Free with 2 year contract

iPhone 4 – $99  for 8GB with a 2 year contract

Pre-order the iPhone 4S on Ooctober 7th, it will be available on October 14

Apple Talk's iPhone… Here's What We Heard

Are you getting one?

Apple Talk's iPhone… Here's What We Heard



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About the Author

Dan Cohen
Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. Dan is married to Raina Goldberg who is also an avid user of Apple products. They live in New Jersey with their golden doodle Nava.