Apple, You May Have a Problem. We Have the Solution.


Apple may have a bit of a problem on its hands if a new report from Goldman Sachs (Via accurate. According to a new report, sales of the iPad 2 are slowing even as we come into the holiday shopping season. There are, of course, many possible reasons for this. Among them might be the fact that people are waiting until the holiday season is closer (read Black Friday) to make a purchase and yesterday’s release of the Amazon Kindle fire which is just $199 as opposed to the $499 buy in to get the least expensive iPad. Still, regardless of the reason(s), if this slowdown is actually happening it is a problem for Apple. We have a suggestion for how to reverse this trend. It comes down to one simple word- Siri.


The big selling point of the iPhone 4S isn’t the increased speed, improved camera or maximum capacity of 64 GB. All of them are nice (VERY nice) but the biggest reason and selling point for the iPhone 4S is, without a doubt, Siri. Those of us who have begun using it for productivity swear by it and, for at least some of us, it has meant that the iPhone is being used much more now than it was just a few weeks ago. Moreover, because of Siri some of us are using the iPhone when, BS (Before Siri) we would have turned to the iPad. The reason is simple. Nothing compares with being able to accurately use your voice to do basic commands and write posts or emails (it’s how I’m writing this post right now).

If Apple wants to reverse the potential trend of slowing sales of the iPad all they need to do is make Siri available on the iPad 2. We know the device can handle it since it has the same processor and RAM as the iPhone 4S. We also know that it doesn’t need the revamped proximity sensor that’s found in the iPhone. Seriously, like we would actually move the iPad to our face to trigger Siri? No way.

Right now the Amazon Kindle fire has the media attention. The iPad is old news, the Kindle fire is new news. By releasing an update to the iPad 2s OS Apple would once again be in the limelight and, I suspect, things would be moving in a different direction.

What do you say Apple? It’s an easy play for you and there’s really no downside.

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About the Author

Dan Cohen
Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. Dan is married to Raina Goldberg who is also an avid user of Apple products. They live in New Jersey with their golden doodle Nava.

1 Comment on "Apple, You May Have a Problem. We Have the Solution."

  1. Michael Nassar Cell | November 16, 2011 at 3:16 pm |

    Siri is a great feature, but the biggest reason and selling point is the fact that it works on Sprint. I have waited for years for an iPhone as I have a great plan on Sprint and would never pay the monthly fees other carriers charge.

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