Why It May Not Be “Business As Usual” at WWDC This Year


There have been some significant changes at Apple since Steve Jobs died and Tim Cook took over the company.

The first major change was that Apple introduced a charitable matching program for Apple employees. Say what you want about Steve Jobs, he was not known for his public philanthropy. Cook changed that.

Here’s another indication that the company culture is changing, albeit in small ways. I received this email from Apple today. It asks for my thoughts on the Apple Store. Why is this such a significant change? Under Steve Jobs, Apple TOLD consumers what they wanted– not the other way around. For Apple to be actively seeking input from customers is something entirely new for them and would never have happened under the old regime.

So here’s my suggestion-

I want a free cappuccino machine

Free five minutes back rubs

And 25% off all day, every day.

How about you?

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About the Author

Dan Cohen
Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. Dan is married to Raina Goldberg who is also an avid user of Apple products. They live in New Jersey with their golden doodle Nava.