Ford Uses the Oculus Rift HD to Bring VR into the Design Studio #FordNAIAS

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When Ford says they are committed to innovation they mean what they say. For example, they received one of the first five Oculus Rift HD prototypes and immediately put it to work in their design process. In this demo we take a look at how it works.

Here’s a look at how Ford Uses the Oculus Rift HD to bring virtual reality into the design process.

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About the Author

Dan Cohen
Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. Dan is married to Raina Goldberg who is also an avid user of Apple products. They live in New Jersey with their golden doodle Nava.