Publishing Is under Attack from a “New” Technology … Paperbacks!
Publishing is under attack! It’s an economic downturn, and someone is selling books for much cheaper than they used to be! It’s an unsustainable market situation, and books will go down in flames if someone doesn’t do something! I’m not talking about the terror eBooks has placed into the hearts of publishers. I’m talking about … paperbacks. No, publishing wasn’t all too warm on paperbacks when they were first introduced in the 1930’s. According to Mental Floss there was, in fact, quite a bit of skepticism when “pocket books” first appeared to compete with hardcovers: Quantity was key. De Graff…