Microsoft Surface: The Trojan Tablet For Digital Textbooks?
Just about two months ago, Barnes and Noble and Microsoft announced that B&N would spin off their NOOK and college bookstore businesses into “Newco”, to be jointly owned by both companies. Obviously this has been good news for B&N’s finances, but aside from the press release both sides have been very quiet. There were rumors that B&N would be part of Microsoft’s Surface tablet event, but that was proved wrong. However, I think Surface tablets are a big part of why Newco was formed. When the joint venture was announced, I pointed out this benefit on the Microsoft end: As…