How to Kill an Online Community in Three Easy Steps, by Runner’s World and Rodale
I used to love hanging out on the Runner’s World online forums. They were a treasure trove of information, support, and stories about running. I have met people from that site at races, and have challenged myself with online mileage games organized through the forums. Unfortunately, over the last year or so there has been a huge issue, so much so that it’s actually driven users away from the forum entirely. Want to know how Rodale is killing a thriving online community? Read on! Step one: SPAM! Everyone hates spam. Does any reasonable person actually click on the “make $1,000…