2011 Ford Explorer: The SUV for the 21st Century?
When an automaker has 96 percent name recognition in a vehicle, it is no wonder you keep that name the same despite changing the game. Ford has done that with the 2011 Explorer. The marque is third in consumer recognition behind the tying Mustang and F-series pickups and once sold upwards of 430,000 units in a single year for this popular sport utility vehicle. Waking up from dreaming of the good old days Ford found consumers are not drawn to the platform as they once were, no more moths to the flame so to speak. Today, Ford explains, buyers are…