Telenav Looks to Shape Ads Based on GPS Data
I don’t always pay close attention to ads and location services, but when I do I tend to notice the same issue continually happening: the ad has no idea where I actually am. Oh, it knows if I am in New Jersey, and it might even sort-of know that I am home. But it doesn’t always know that the business it’s suggesting may be 4 miles away but a 10 minute drive. I’d pass three comparable businesses that were far closer and easier to reach first! Worse, if I am in North Jersey my phone becomes convinced I would be…