Has Klout Suckered You into Thinking You Are Important?
People are such competitive creatures, and bloggers can be some of the worst; Klout is a company that feeds that beast. Touting itself as “The Standard for Influence”, Klout measures the reach of everyone who is active in social media. What’s your Klout score? Should it even matter? Does it matter to you? Of course it does; you’re human! Klout preys upon people’s desire to feel or at least be perceived as influential or important, and it gives users a tangible score that can be used for comparison against others in their field (or in other non-related fields). Klout offers instant validation…