Magellan Gets in the GPS Fitness Watch Business!
The GPS watch market has been dominated heavily by Garmin. Ask a runner, “Do you have a Garmin” and they aren’t going to wax poetic about their Nuvi…they’ll know you mean a Forerunner watch. But Magellan is looking for a piece of that pie, and they’ll be debuting two new watches, the “Switch” series, designed to appeal to runners as well as “crossover sports” (triathletes, bikers, and swimmers, presumably). Based on the press release, it sounds like the Switch will have very similar features to the competition, including the ability to race against a specific pace, mark laps and miles,…