What’s the Point of Those Sticky Card Holders for Your Phone?

In the last year or so, I’ve noticed smartphone/tablet adjacent accessories have become big giveaway items. Instead of a crappy free pen, you get a crappy free pen with a rubber capacitive stylus tip on one end. Yay? At least pens are useful…the sticky card holder I received today is just weird, ugly, and useless.

What's the Point of Those Sticky Card Holders for Your Phone?

If you haven’t seen one of these before, here’s the basic concept: it’s a simple rubber sleeve to hold 1-2 business cards or a single credit card, and it adheres to your phone or case with sticky tape. I find myself scratching my head about these for a few reasons. One, I don’t want to slap a random company’s name on the back of my phone. Two, 1-2 cards is kind of useless…you can’t hand out a bunch of business cards at an event with it, and I would question whether it’s really wise to walk around with a credit card half sticking out on the back of your phone. Finally, if you do need to carry cards regularly, there’s a whole universe of cases, from folio-style wallet cases to cases with hidden back slots. In fact, a coworker of mine showed me that she keeps an emergency card inside her iPhone case, which is a lot more secure than slapping it on the back of the phone.

What's the Point of Those Sticky Card Holders for Your Phone?

So am I missing something, or is this the beer coozie/cheap pen marketing technique of the smartphone age?

As an Amazon Associate, we earn from qualifying purchases. If you are shopping on Amazon anyway, buying from our links gives Gear Diary a small commission.

About the Author

Zek has been a gadget fiend for a long time, going back to their first PDA (a Palm M100). They quickly went from researching what PDA to buy to following tech news closely and keeping up with the latest and greatest stuff. They love writing about ebooks because they combine their two favorite activities; reading anything and everything, and talking about fun new tech toys. What could be better?