The Worst Solution Ever for “Show Rooming”
If you listen to traditional retailers, online websites like Amazon are hurting them through what’s called “showrooming”, where the retail store becomes a place for consumers to check out items, but buy them online instead. There’s a lot of debate over the solutions (Target pulled all their Kindles, for example) but Rich Adin at The Digital Reader has the worst suggestion I have ever seen: Of course, there is no practical way to prevent such comparison shopping by consumers. A b&m retailer can fight back by no longer carrying any Amazon-branded merchandise, which is the approach Target took, but that…