Articles by Zek

Apparently, GE’s ad people are living in the late 1990’s. I can’t judge them for this since my musical tastes are clinging tenuously to the earlier part of the same decade. However, I do question what they were thinking with their latest ad touting their medical equipment business. And since GE apparently bought all the daytime airtime and has been playing the ad non-stop on news channels, I’ve seen it many, many times, to the point where I can follow along with the script. Which gets creepier every time I watch it. Seems like someone saw a few random scenes…

Spend enough time on the Internet, and you’ll find an infographic. These are “educational” graphics that distill bits of information into pretty pictures and at-a-glance factoids. As a concept, they aren’t terrible, but only if they’re used as a summary for a full report. Unfortunately, lately they’ve become flashy vehicles for marketers with an agenda. Here at Gear Diary, we want to make sure we properly educate our readers to understand infographics, and the best way to do this is clearly to fight fire with fire, so we’ve helpfully put together this “Anatomy of an Infographic”! What triggered us to…