Dyson Cool AM07 Tower Fan: Is a $399 Fan Ever “Worth It”?

I’ve been intrigued by the Dyson series of bladeless fans since they were introduced, but like many people, there was one little thing that kept me from purchasing — the price! A desktop fan retails for $299, and the pedestal fans start at 399! Needless to say, when the opportunity arose to review the Dyson Cool AM07, I jumped.

Finally I’d be able to determine if all of the hype I’d heard was warranted. I mean, the truth is that you can buy a tower or pedestal fan that comes with a remote control at any Walmart for $29.99. What could possibly make this fan worth so much more money?

Well, here’s my recent experience with those $29.99 fans, because I have actually purchased two pedestal fans in the last three months:

  • They are noisy
  • It takes a minimum of six parts to put them together
  • They are top-heavy, and the pole that fits into the base is not well attached (but to be fair — the bases are usually huge, so they shouldn’t tip, right?)
  • They are not easy to clean, and they attract dust like crazy (and dust is a huge issue where we live)
  • Even though the blades are almost always plastic, I worry about little fingers getting caught in them
  • They will sometimes stop working after a month or so (One of the fans I bought did this, but after replacement it is still going strong)
  • They aren’t super-attractive, but the aren’t hideously ugly, either
  • When they oscillate, you can hear the fan making chopping sounds, and the air does, too!
  • They are noisy

But for $29.99 or so, you can’t complain too much, right? You can put one of these inexpensive fans in every room of the house that doesn’t already have a ceiling fan, and you’ll only be out a couple of hundred dollars. When they break or get too filthy to clean, you can just toss them and buy a new one, right?

But …

If you subscribe to the idea that (when possible) it is better to pay more up front to get a quality piece of equipment that will last longer and work better, then a fan that should last for years and that will operate more efficiently, cleanly, and better, means that you might want to at least consider a Dyson.

Dyson Hype

To start, putting together the Dyson Cool AM07 tower fan is incredibly simple. There are three main parts that come well packed in the shipping/purchase box — the base, the motor, and the loop amplifier.

To begin putting it together, you set the base onto the motor, align the arrows on the removable tape, and then twist them together until there is an audible (and tactile) click.

Gear Diary Dyson Cool AM07 Tower Fan.00

Then you attach the loop amplifier the same way: lowering it onto the base, aligning the arrows, and then turning it clockwise until you hear (and feel) the click. Other than removing the clear film around the exhaust ports on the fan and removing the alignment arrows, you are done with the installation.

In order to move the fan to its final destination (assuming that you didn’t start there), you’ll need to pick the fan up at its base — not the loop! The loop might look like a natural handle to you, but don’t use it!

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The long oval air multiplying loop on the top of the fan base is a new thing for me, and I didn’t really understand the technology behind it. I’m guessing that you don’t either, so let’s watch this video.

And let’s watch this one, too.

It’s all pretty futuristic and cool, right?

Allow me to digress for a moment: Jordy and Kels’s rooms both have incredibly low ceilings — just 7′. Even so, when we remodeled our house we put a ceiling fans in both (so we could avoid having to use a floor fan, honestly — oops). It seemed like a good idea at the time, but we have all had to be mindful that sticking raised hands into the fans would hurt.

My youngest step-daughter, Kelsey, recently got bunk beds. This meant that we had to remove her ceiling fan, install a regular snug-fit ceiling light, and that’s where one of those Walmart tower fans went. My oldest step-daughter, Jordan,  wanted to update her room a bit, too. The first thing on her wish list was removing the ceiling fan and getting a better ceiling light and a tower fan.

Here’s the thing: when my daughter Sarah comes to visit with her babies, one of the portacribs goes in Kev’s and my room, and one goes in Jordy’s room. Kat is two-and-a-half, and she has figured out how to crawl out of her portacrib. When she decides her nap-time is done, rather than open the bedroom door and join everyone else, she will quietly crawl out and start exploring. For the most part, this is usually confined to turning on Jordy’s iPad and flipping through her apps, but drawers have been opened and body spray has been applied. 😛

The idea of a tower fan in this room made me nervous, so before the Dyson review opportunity had come up, I was already exploring wall mountable options. Of course, those wall-mountable options come with many of the same caveats that any other bladed fan comes with: they are noisy, and they are a pain to clean. Instead, we now have this electric blue bladeless thing of beauty standing in the corner. Problem solved.

TL;DR: there is a toddler in my oldest stepdaughter’s room at times, and leaving her in there with a bladed tower fan made me nervous. The Dyson Cool AM07 Tower Fan was the perfect solution.

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The AM07 measures approximately 40″ tall x 7.5″ wide x 4.3″ deep, and it weighs approximately six pounds. These fans are available in three colors — iron/blue (which I received), black/nickel, and white/silver. I should mention that the footprint of this fan is much smaller than the other pedestal fans I’ve recently purchased — they have large circular bases that are over 2 feet wide. So the Dyson is compact, and it will fit in places one of those other tower fans might not.

There are controls on the front of the fan to turn it on or off, but the remote control is where you’ll be able to turn on the oscillating feature, raise or lower the fan speed from 1 to 10, and set the sleep timer in increments of 15, 30, or 45 minutes, or 1 to 9 hours.

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When you aren’t using it, the remote lays facedown on top of the fan — it is held in place with magnets that are in both the remote and the top of the fan. If you have a pacemaker, you might not want to slip the remote in your left breast pocket, okay?

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I’m incredibly satisfied with the fan because it is quiet, safe, will be easy to clean, it comes with a 2-year warranty, and I think that it looks great in Jordy’s room. She loves it because “she likes the color blue that’s on the inside, it’s a pretty color”, and it “blows like, a lot of air”. She likes the little “magnetic thing where the remote is”, and “how you can stick your hand through it and it won’t get cut off”. Fair enough.

So is a $399 fan ever worth it? I’d have to say yes. And with the lowered prices on the Dyson site, I will be buying another for our guest cabin — probably the AM08 Pedestal Fan.

The Dyson Cool AM07 Tower Fan retails for $399, but they are available on the Dyson site now for $319.99 with free shipping. It has a 2 year warranty.

Source: Manufacturer supplied review sample

What I Like: Quiet; Easy to clean; No moving blades; Blows strong; Looks great; Easy to put together; 2-year warranty

What Needs Improvement: They are expensive, and there is no way around that

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About the Author

Judie Lipsett Stanford
Judie is the co-owner and Editor-in-Chief of Gear Diary, which she founded in September 2006. She started in 1999 writing software reviews at the now-defunct smaller.com; from mid-2000 through 2006, she wrote hardware reviews for and co-edited at The Gadgeteer. A recipient of the Sigma Kappa Colby Award for Technology, Judie is best known for her device-agnostic approach, deep-dive reviews, and enjoyment of exploring the latest tech, gadgets, and gear.

8 Comments on "Dyson Cool AM07 Tower Fan: Is a $399 Fan Ever “Worth It”?"

  1. Luke got a cheap knockoff one with USBC (United States Bowling Congress) printed on it at his tournament this year. He thought it was just as cool as the Dyson. 😉 It isn’t as big though but he likes it. 🙂

  2. Rachel Bertrand | July 6, 2017 at 8:45 am |

    But how cold is it?

  3. To be clear, this is a fan not an air conditioner.

    “While fans are often used to cool people, they do not actually cool air (if anything, electric fans warm it slightly due to the warming of their motors), but work by evaporative cooling of sweat and increased heat convection into the surrounding air due to the airflow from the fans. Thus, fans may become ineffective at cooling the body if the surrounding air is near body temperature and contains high humidity. During periods of very high heat and humidity, governments actually advise against the use of fans.”


  4. Fair is Fair | July 17, 2017 at 12:56 pm |

    Source: Manufacturer supplied review sample
    – I don’t trust any reviews when the manufacturer supplies the sample. With all the photos and links to videos, the “review” sounded more like an advertisement.

  5. We always disclose whether a review item is purchased by us or a sample from the manufacturer, and every review we do is based on our experience testing the product.

    I welcome your skepticism, but you should know that since doing this review I’ve purchased several Dyson products (including their 360 Eye robot vac which I reviewed here) because I have had nothing but good experiences using their products. I can also vouch for their painless warranty repair/replacement system.

  6. Fair is Fair | July 17, 2017 at 4:56 pm |

    Thank you for replying, but I still stand by comments regarding someone reviewing an item that was given to them.

  7. Sarah Greenhill | November 23, 2017 at 4:15 pm |

    Yep, well and truly read as a pitch to me! I was hoping for an imformative, critical comparison, it just read as a sales pitch, thanks, but if anything, it put me off.

  8. Great you are doing your research. Let us know what you decide to get. Happy Thanksgiving.

Comments are closed.