Have you listened to Kendrick Lamar’s new album “To Pimp A Butterfly” yet? Well it seems as if 9.6 Million other people have!
— Spotify (@Spotify) March 17, 2015
Previously a record set by Michael Buble’s “Christmas” album, the Compton rapper’s follow up album to 2012’s Grammy-nominated album Good Kid, M.A.A.D City (which itself had 2.8 million streams in it’s first week) has officially set the record on popular streaming Application Spotify for number of first-day streams.
How much is that worth? According to Billboard, “a Spotify representative confirmed that the 9.6 million represents any stream from the record, meaning Lamar’s new long-player brought in about $44,160 in a single day globally, according to Billboard estimates. Don’t think 9.6 million is a lot? The album, released a week ahead of schedule due to leaking, earned about $44,160 on Monday, on top of the record breaking Spotify numbers. The number is pulled from data calculated from 12:01am to 11:59pm on Monday. Spotify has over 60 million active users, with more than 15 million of those being paid subscribers.”
The CEO of Kendrick’s label TOP DAWG stated:
To Pimp a Butterfly was streamed 9.6m times on the 1st day. new global record 4 the most streams in a single day worldwide by a new release
— dangeroo kipawaa TDE (@dangerookipawaa) March 17, 2015
Receiving rave early reviews from other sites, as well as comments on Twitter, including some from your favorite famous artists:
KENDRICK IS AN INSPIRATION. THANK YOU FOR THE VIBRATIONS AND THE SPIRIT. YOUR MEANING, MESSAGE AND EXECUTION ARE GIFTS TO THE WORLD.
— KANYE WEST (@kanyewest) March 17, 2015
Just getting into it but WOW. That boy @kendricklamar!!!!
— Justin Timberlake (@jtimberlake) March 16, 2015
It’s important to add the fact that To Pimp A Butterfly was not available for listen or purchase in iTunes at that time, as it was scheduled for release March 23th. Albums like Beyonce’s self-titled albums were just the beginning for surprise albums, but it seems that Kendrick ’s surprise leak ended up being a blessing in disguise.
What are you waiting for? Head over to iTunes and purchase To Pimp A Butterfly TODAY.10