Brilliant Marketing…Rock N Roll Half Marathon Style
I’m going to be running the Dodge Rock N Roll Half Marathon at Virginia Beach organized by Competitor.com. Note, the number of sponsors and trademarked names in the title says it all, this is a big, marketing-heavy race. It’s the kind of race advertisers love; it’s a hardcore audience that’s not afraid to drop major money on clothes and shoes. Now, if you’ve ever run a big race, or done a long hike, or any endurance event, you’ll know there’s some very important personal business that should be attended to before you start. No one wants to see you…
