Are These The Worst Apple Ads Ever? And Do They ‘Mean Something’?
During the opening ceremonies for the Olympics Apple aired three new commercials, centering on a young Apple Genius with ‘can do’ attitude helping Mac users in different situations. From the opening seconds, I thought these ads were awful. Why? Well, I thought the scenarios were inane, the people inept and thoughtless, and it painted a rather stereotypical view of a Mac user as a tech-incompetent person who needs to be spoon-fed and have their hand held to accomplish anything. That is a view put forth for decades by DOS and Windows users and more recently by Android users looking to…