New Dodge Ram 1500 charges head-on at competition
It all started on a frigid morning in downtown Detroit outside the North American International Auto Show in January, 2008. Anticipation was in the air (along with our frozen breath) as thousands of journalists eagerly waited for the thunderous roar that was coming around the corner. Dodge decided to introduce the all-new Ram 1500 pickup to the world in unique fashion – a cattle drive through the streets of motor city. About one hundred longhorn steers escorted the new Dodge Ram to the press event.