Why It May Not Be “Business As Usual” at WWDC This Year
There have been some significant changes at Apple since Steve Jobs died and Tim Cook took over the company. The first major change was that Apple introduced a charitable matching program for Apple employees. Say what you want about Steve Jobs, he was not known for his public philanthropy. Cook changed that. Here’s another indication that the company culture is changing, albeit in small ways. I received this email from Apple today. It asks for my thoughts on the Apple Store. Why is this such a significant change? Under Steve Jobs, Apple TOLD consumers what they wanted– not the other…