Craftsman Brand Relaunch Revitalizes an Old Favorite and Moves It Beyond Sears
Do you have a “Craftsman story”? I can remember going into a Sears store as a child with my dad to exchange his older, broken Craftsman Phillips screwdriver for a brand new one. The experience impressed me because no questions were asked; the salesperson cheerfully swapped out Dad’s broken tool. Positive impression made.