Case-Mate Says Sparkles Are for Girls, and Rugged Is for Boys
We received a marketing email from Case-Mate this morning that’s left me scratching my head. No, it’s not that they’re still pushing overpriced bedazzled cases, nor is it that they think the ultimate Valentine’s Day gift is an iPhone case; it’s that they imply case choices are very clearly gendered: men need rugged cases, but women want sparkly ones.