Kickstarter Project Focus- The Vere Sandal Company
I’m really digging this whole Kickstarter concept. If you are not familiar with Kickstarter, it is an online threshold pledge system for funding creative projects. Kickstarter has funded a diverse array of endeavors,ranging from indie film and music to journalism and food-related projects. One of a new set of fundraising platforms dubbed “crowdfunding”, Kickstarter facilitates gathering monetary resources from the general public, a model which circumvents many traditional avenues of investment. Project owners choose a deadline and a target minimum of funds to raise. If the chosen target is not gathered by the deadline, no funds are collected (this is…